Outreach videos are everywhere. They are a current trend in marketing and communications.

Organizations can’t afford to lag behind this trend.

Outreach videos change opinion and behavior. They encourage participation and action. They influence and persuade.

Companies are using Explainer videos to engage with their clients and prospects.

These videos tell a story though video. They explain an idea, story, product, service, organization, position and more.

Explainer videos is a fancy name for an informational video. They are an effective way to convey a complex idea in a simple way.

Teamwork Matters in Video Production

Video production is a team effort. The director, executive producer, producer, director of photography (DP), scriptwriter, gaffer, sound, editor all need to work together to create a finished video.
Each professional brings his or her own skill set to the team, but the video suffers without everyone’s input.

Part Eight: Hiring a Production Company—Red Flags in Proposals

Hiring a video production company can be daunting. There are so many options how do you choose?
As we conclude our series on Experience Versus Not, we thought we should dicuss how to select a production company.