’Tis the season for giving, which is the perfect time to talk about fundraising. Raising funds is the lifeblood of many organizations. It is what keeps the programs running and the lights on. The challenge is figuring out how to increase the funding levels each year.

According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. Sound unreal? Not really. 

If we accept the cliche that “a picture is worth a thousand words,” we can do the math from there. 

Nothing makes an event sizzle like video. It engages your audience in a way text, speech and signage can’t.