Nothing makes an event sizzle like video. It engages your audience in a way text, speech and signage can’t.
When the Armed Forces Health Surveillance Center needed an overview video, they called us. But this wasn’t just any overview video. The AFHSC was a new formed organization that was having an identity crisis.
The military had taken all of the health surveillance departments from each service and blended them into one organization that needed to work as a team. The problem was that they had no idea how to talk about who they were within the military, to Congress and to outside agencies, like the CDC. Each branch of the military had approached epidemiology a bit differently. Their combined services were broader and more complex. Their labs were spread across the world. How could they talk about who they were now?
The solution was to do a video to introduce their capabilities and show some of their field work.