Have you ever heard a video where it sounded like the audio was coming through a tin can? Or does it sound like the person was recorded in a Conference Room or bowling alley—full of echoes and shallow sounding? Or is the person speaking out of sync with the voice track? What about videos where the sound levels are uneven, sometimes quiet and then suddenly loud?

Good audio matters. It finishes the piece and determines whether your organization comes off looking professional or like a badly dubbed film from the 1970s.

Luckily there are ways to avoid the “Godzilla” effect. Here are our top five ways to capture quality audio:

1. Use an external microphone (or hard mic), not the one in the camera. This is crucial. Many small companies do not include an audio package in their production budget and it shows in the final product. The camera mic creates a boomy echoey effect and really differentiates an amateur recording from a professional one.


Video Solutions is proud to announce that we picked up three new awards this week.

The Communicator Awards honors excellence in marketing and communications. We won for our video work with the American Inns of Court, Beltway Supply/CF Cooper, and the American Traffic Safety Services Association in conjunction with the Federal Highways Administration.


QUESTION:
We want to make a video for our company but we aren’t sure where to begin? Do you have any advice for planning before we start looking for video production companies?

ANSWER: 
It is great that you are looking ahead and being strategic before you select your production team. Planning is essential when hiring a production company.


Ever wonder how video production companies create corporate videos?
Here is a peek behind the scenes.

These two images are from a recent production. The first image is a spokesperson being filmed in front of a green screen. The second image is how the shot looks with graphics added.

We shot this video in our insert studio, which allowed us to provide an intimate studio space that focused exclusively on the project. We used a green screen with composite background behind. The final video was a product demo that included interviews and soundbites.

How did we find the spokesperson? We held auditions using a local talent agency.

Our insert studio includes a variety of photographer’s backdrops, including pure white, green screen, and blue chromakey. They are full length drops to allow for body shots and movement.

In addition, we have a 58-inch monitor that can be included in the shot with still graphics or video playing on it. This type of shot can be used to perfect advantage for monthly news updates, how to videos, and orientation and training videos.

To watch a video sample of this project, visit our web site at www.thevideosolution.com/our-work. The link is located under the Associations/Non-Profits tab. Select the "CAI--Your Investment" link.