We find that before we start a particular project it helps to establish the goals and intent behind the project.

What do you hope to accomplish with the video? What is your intended end result and use for the video? The answers to these and other questions direct our efforts.  

According to 3M Corporation and Zabisco (a digital tracking company), 90% of information is transmitted to the brain visually. They also found that the brain processes visuals 60,000 times faster than it does text. 

This means that a video will be absorbed faster than print alone. 

Education and professional development are important components of most organization’s offerings. There is no reason to let your conference sessions, training classes, or chapter meeting programs be one-off events. Film them and you can let all your employees or members see them, whether they attended or not. Webcasting is another option, which allows you to live stream and then post for later viewing, for free or a fee. 

The point is that video can be a powerful tool in developing your education and training program. 

Video productions are made of thousands of details. A master production schedule covers everything from the first meeting with a client through delivery of the final product, detailing each task that must be performed and every person involved. 

Managing a production schedule is a never-ending task. Luckily, it is a task we relish.