Associations live and die with memberships. They are the reason for being. But they only work if members understand the importance of being members. 

The key to success lies in getting your message out.

It is not enough for you to have successes if your public doesn’t know about it. You need to share your message and news. Your public needs to know what you stand for and why they should care and support it. This is called Public Outreach.

We find that before we start a particular project it helps to establish the goals and intent behind the project.

What do you hope to accomplish with the video? What is your intended end result and use for the video? The answers to these and other questions direct our efforts.  


According to 3M Corporation and Zabisco (a digital tracking company), 90% of information is transmitted to the brain visually. They also found that the brain processes visuals 60,000 times faster than it does text. 

This means that a video will be absorbed faster than print alone.