With the barrage of digital media in our world, it is tough to stand out. The sheer volume of information available has had an interesting effect in our world: an incredibly short attention span.

Statistics show that:

  • 20% of viewers abandon videos within the first 10 seconds
  • Within the first 30 seconds, you lose a total of 33% of viewers
  • Within in 1 minute, 44% have fled
  • By the 2 minute mark, a full 60% have stopped watching

The good news is that the numbers are in your favor as 187.8 million people in the U.S. watched 46.6 billion videos on line in March 2014 (Comscore 2014). Translated, this means that the average American spent more than 17 hours watching online video in March alone.

Video is an investment. It is not cheap; but there are ways to cut costs that won’t affect the quality.

Here are just a few of our favorites cost-saving strategies:
  • It is less expensive to plan and bundle your projects. Often you can film several in a series for a significant savings over doing projects one at a time.

Buying creative services is not like buying a widget where you compare prices and are done. Creative services are unique to each team delivering them.

They may include the same basic ideas or requirements, but often deviate in delivery and concept.

Here are our six steps to approaching an RFP:

Step 1: Analyze each requirement so we can determine the exact needs of the project and the associated costs. This step includes making a lot of lists for us: how many locaLons, final run time,deadline, etc.

Government relations is all about getting your message across. Whether that means to your members or Members of Congress, a video is an effective way to persuade people to your position. 

Here are our top 5 Ways to Use Video to Maximize Your Success on the Hill: