Did you know that your brain processes video better than other mediums? It’s true.
Videos transmit information more quickly and appeals to the emotional receptors in our brains better too. There are a number of reasons for this phenomenon and they all reside in our brains. So before we make our case for video, we need to explain how it works physiologically.
Everyone knows content is king. You have to produce good content on a regular basis to keep your audience engaged. The problem is that everyone is using the same game plan and it’s tough to get noticed.
The key to standing out is to capitalize on how you are delivering your content. You need to grab your audience’s attention and then persuade them to buy, attend, patronize, act or offer any number of other responses. It’s a tall order, but video is more than able to deliver.
With the barrage of digital media in our world, it is tough to stand out. The sheer volume of information available has had an interesting effect in our world: an incredibly short attention span.
Statistics show that:
- 20% of viewers abandon videos within the first 10 seconds
- Within the first 30 seconds, you lose a total of 33% of viewers
- Within in 1 minute, 44% have fled
- By the 2 minute mark, a full 60% have stopped watching
The good news is that the numbers are in your favor as 187.8 million people in the U.S. watched 46.6 billion videos on line in March 2014 (Comscore 2014). Translated, this means that the average American spent more than 17 hours watching online video in March alone.
Video is an investment. It is not cheap; but there are ways to cut costs that won’t affect the quality.Here are just a few of our favorites cost-saving strategies:
- It is less expensive to plan and bundle your projects. Often you can film several in a series for a significant savings over doing projects one at a time.