Video production is a worthy investment for any communications plan, especially these days; but they are an investment. Successful videos require planning.

Here are our top 15 steps to a successful video:

1. Define the purpose for your video. What do you hope to accomplish?

2. Identify your audience.


One of the key components of the Create Stage in Video Production is Editing.

Knowing when to make a cut, a dissolve or transition, when to add graphics, music, sound effects all comes down to the talent of the video editor.

One of the most important roles on a film is the DP or Directory of Photography. He or she is responsible for capturing the shot.


The Crew

The crew is everyone hired by a production company to work on a video or film project that is not part of the cast. The cast are those who are hired to act in the film or provide the voices for characters or narration. The cast is often called talent in video. 

The crew is divided into different departments depending on their role within the production. Who is needed on a crew depends on what is being filmed.