Consumers today are programmed to go online. They do their research there.
They do their shopping there. It’s the place to be.

In fact:
  • 52% of consumers say watching videos make them more confident to buy products
  • 60% of the time a video is available, consumers will watch it
  • 174% are more likely to purchase a product among shoppers who watch this media
  • 76% of marketers are adding video to their websites and posting them to social media
  • 70% of B2B marketers use this type of content (up from 52% in 2011)
  • Emails that include the word video in the subject line are opened 7%-13% more than those that do not

Sometimes you have to go back in order to move forward. The best way to do this in video production is to analyze what has been done before. We call this a communications audit.
When we do audits for our clients, we review everything that has been produced or that is available in previous campaigns.

Video can be a powerful ally in marketing, promotions, sales and every other aspect of an organization, but it does require strategy to be effective.

Like any tactic in a communications plan, video has its own strengths and weaknesses.

Here is our best advice for creating an effective campaign:

Everyone struggles with finding the right way to manage content marketing for maximum results.

As technology shifts and consumers become more media savvy, the market shifts and so do the challenges. Just a few years ago, blogging was the way to go. Now video is the king. But how do you stay on top of it all?

Stick with the professionals. It’s what we do.

Also learn what you can, which is what our blog is about—educating our clients about the pitfalls and opportunities in video.

To that end, here are our Top Content Marketing Challenges: