Video can be a powerful ally in marketing, promotions, sales and every other aspect of an organization, but it does require strategy to be effective.

Like any tactic in a communications plan, video has its own strengths and weaknesses.

Here is our best advice for creating an effective campaign:

Everyone struggles with finding the right way to manage content marketing for maximum results.

As technology shifts and consumers become more media savvy, the market shifts and so do the challenges. Just a few years ago, blogging was the way to go. Now video is the king. But how do you stay on top of it all?

Stick with the professionals. It’s what we do.

Also learn what you can, which is what our blog is about—educating our clients about the pitfalls and opportunities in video.

To that end, here are our Top Content Marketing Challenges:

Many organizations want videos that show their staff, members, volunteers, people. We agree that is a great way to let those who have the passion and knowledge share it with your audience. Who else knows your business or issue better?

But we also know that asking amateurs to take the stage is a risky endeavor. Will they deliver? Will they look good on camera? Will they say what needs to be said?

Put your concerns aside. There are tricks to getting stellar interviews with people who are not comfortable in front of the camera and even with those who are.

Adding video to your marketing efforts is essential in this day and age. The problem is that just making a video is not enough.

Those videos need to be strategic to achieve results. They require an approach that engages viewers and inspires action.

In this blog, we are going to share what not to do so you can learn from others’ mistakes, and mistakes are everywhere when it comes to video production. You’ve seen them—those videos that do nothing. They sit on YouTube, on web sites or loop in trade show booths with no one watching.

Here is what they were doing wrong and what you should avoid: