Everyone in business knows that cutting costs increases the bottom line, but focusing only on the bottom line can be problematic, especially when hiring a production team.

Here are our top 10 things to look for when hiring a production team when it comes to the bottom line:

Everyone knows cat videos are fun. But video can do more than show our furry friends in crazy situations.

Video has a proven track record in capturing more leads for business than traditional marketing.

Do you remember the time we...

Tell me the one about...

This reminds me of...

You won’t believe what happened today...

Think back on your interactions with other people. Many conversations, and I would venture to say most, begin with a statement like one of those listed above.

We are creatures of storytelling. Our lives are filled with them. They comprise our memories and form our entertainment. They are what keeps social media alive, not to mention films, theater, books, music and so much more.

<3>Everyone knows social media is important to succeed in today’s market. As its importance grows, so does the influence of video. Some experts have even gone so far as to say video is the number one strategy. We happen to agree.

Placement is also important. You likely know the usual suspects. But did you know those distribution platforms have shifted over the past 18 months?