Video marketing is the most effective method to sell products and services, raise awareness, motivate audiences, raise funds and so much more.

It is the preferred medium for most audiences. Studies have even shown consumers are 64% more likely to purchase an item they’ve seen a video about than one they haven’t.

Video connects.

Combining your message with visuals is far more compelling than text alone, especially in this media-driven culture. But how do you stand out?

There is more to posting successful videos online than pointing a camera and yelling action.

Successful videos require strategy and planning. They don’t just happen.

Below are some tactics you need to create a winning strategy for your video marketing:

It’s no secret video is the primary way people are using the Internet these days. YouTube is exploding to such a degree that its top 10 trending viral videos racked up 550 million views for a total viewing time of more than 25 million hours.

Video makes an impact. There’s no debate about that. The trick is finding the best way to use it. There are many.

We’ve all been there. Sitting in an audience listening to someone speak while clicking through yet another PowerPoint presentation that is mind-numbingly boring and wishing we were anywhere else.

It’s hard to make slides interesting. And yet they remain the presentation go-to in most business and government settings.

It’s time to do better. Slide presentations are old-school. They no longer impress or engage an audience. It’s time to step up your presentations.