Marketing and sales is tough these days. Customers are inundated with information and options.

It’s often tough for them to differentiate between them. That’s where video comes in. It’s also when adding customer testimonials can help.

Customer testimonials carry weight. When they are presented via video they are even more powerful. Here’s why:

Producing a great video is not enough to gain an online audience. You need to show it beyond your website and team if you want your view count to rise.

Knowing where to place a video is key to your success. The great news is that there are many distribution options available online. Here are a few:

Everyone in business knows that cutting costs increases the bottom line, but focusing only on the bottom line can be problematic, especially when hiring a production team.

Here are our top 10 things to look for when hiring a production team when it comes to the bottom line: