When the Armed Forces Health Surveillance Center needed an overview video, they called us. But this wasn’t just any overview video. The AFHSC was a new formed organization that was having an identity crisis.
The military had taken all of the health surveillance departments from each service and blended them into one organization that needed to work as a team. The problem was that they had no idea how to talk about who they were within the military, to Congress and to outside agencies, like the CDC. Each branch of the military had approached epidemiology a bit differently. Their combined services were broader and more complex. Their labs were spread across the world. How could they talk about who they were now?
The solution was to do a video to introduce their capabilities and show some of their field work.
Our writer dived into the varied offerings and created three main areas of focus: Gather (research activities), Distill (analysis of data) and Disseminate (sharing results). Dividing the offerings into three new categories allowed the agency to organize its offerings in a logical way that was not following any one organization’s structure, thus avoiding territorial disputes.
The production crew filmed at the main AFHSC office and laboratory and then traveled to Peru to film at a Navy lab in Lima. After capturing lab footage, the crew hopped a flight to Iquitos, Peru on the Amazon River, a place inaccessible by road. Once there, the crew went into the field with Navy personnel to do epidemiological research.
This trip required shots, a travel visa, hours of training from the United States Army (for foreign travel with the military) and travel to multiple locations, some only accessible by boat or plane. Others were within driving distance of our studio. Traveling with a production crew requires a plan. Read more in our white paper: Taking Your Production on the Road: Top 15 Concerns.
The final AFHSC video showed how the military was providing force health protection on a global scale with their newly joined capabilities. It won several awards including the Best in Show Platinum Aurora and a Silver Telly.
If you have a complex story, consider using a video to explain your story in simpler terms.