No matter why you are raising funds, video is a great way to begin.
Video gets results. It’s personal. It engages the audience, hooking them with story and emotion—two essential elements to raising money.
They also dramatically increase the amount raised over traditional campaigns.
Engaging your audience’s emotions is key in raising money. It’s essential to show why your audience should donate, why they should care. They need to know why donating matters. Fundraising isn’t about the pennies you collect, but the story you tell and how the audience reacts. This requires an experienced team who has a proven track record in creating fundraising videos that succeed.
There are three ways to begin:
Fundraising Videos: The first is to create a video appeal. We suggest producing two versions—one longer version to show in-person at meetings and a second shorter one to use in emails and online. The critical point in a fundraising appeal is to make it sincere and to clearly define why donating matters. Telling a good story helps. Our production team is skilled in creating an emotional ask that maximizes donations.
Video Email Appeals: A personal video message sent directly to your target audience is a powerful way to ask when you can’t do the appeal in person. With our video email system, the email plays automatically when the viewer opens the email. This creates an immediacy and urgency to the appeal.
Online Appeals: The last way we suggest is to create a fundraising video specifically for your web site and other online outlets. This allows you to increase your video’s reach. By using a video, you can show why donating is the logical course of action.
There’s one rule to remember when producing fundraising videos—they are not about awareness. Too many businesses confuse raising awareness with raising funds. They are not linked. Awareness does not equate to donations.
To learn how to use video effectively in your fundraising campaign, Contact Us or call Video Solutions at (703 683-5305. We have experience in capital campaigns.