
There is more to corporate videos than sales and marketing. If you want to engage your audience, you need to tell a story.
People respond better to stories than any other form of communication. It’s how people connect and forge loyalties to brands. Don’t miss out on a unique opportunity to tell your corporate stories.
Company stories allow you to connect emotionally with your client base. And, even better, they are a flexible form of communication that can be used across platforms and mediums. Company stories can take many forms, such as:- Origin stories
- Key moments in your company’s history
- A peek into your corporate culture
- A chance to stand out as an industry leader
- A place to share your company philosophy
- A forum for your executives to share key information
- A place for stories about your company and its staff
- Backstory on why your company exists
- The origin of key products or services
- On your company’s About Us web page
- On social media platforms
- On public media platforms, such as YouTube and Vimeo
- In your marketing funnel (in the consideration phase)
- In newsletters
- In video emails
- Keep them professional
- Match your corporate style and brand
- Keep them under five minutes in length
- Keep them personal
- Use a conversational tone
- Match the style to your corporate culture and brand
- Integrate them into an overall strategic marketing campaign
- Use story form to engage more deeply
- Tap into your audience’s emotions
- Create something your entire team embraces
- Rely on story, not sales speak or marketing copy