There is nothing quite like curling up on the couch during the holiday season to watch movies and specials. Rudolph. Frosty. Bing. They’re everywhere.
There are even channels dedicated to showing holiday fare 24/7. But did you know that buried within these treasures are lessons for businesses?
As a video production company, we wanted to share the lessons we’ve noticed in our favorite holiday classics:
A Charlie Brown Christmas
Do what seems right to you. Forget what others say about your decisions. If you know it is right for your organization and you believe in your approach, then do it. Believe in your instincts. Others will see your commitment and follow.
A Christmas Carol
It’s never too late to change. If your video campaigns aren’t working, change them. It shouldn’t take ghosts of business past to change your ways. Break from the present, and the past, so your organization can forge a new and better way of communicating.
It’s a Wonderful Life
Focus on the good, not the bad. It’s easy in this world to focus on the negativity, but it won’t feed you and doesn’t help. Try looking at the good around you and promote that. Share positive messages. Be optimistic and believe in others. Look to inspire your staff, members, and clients.
Don’t be afraid to be who you are, even if that’s a six foot elf in Manhattan. The point is to embrace your organization for what it is and to help it find its place in the world, and then share it with everyone. Also remember to tap into wonder. It does’t hurt to see the world with a bit of childlike innocence and put adult cynicism away for a bit.
Miracle on 34th Street
Magic happens if you believe. People will rally if you give them a cause. The key is to be curious, focus on possibility, and not limit your potential.
A Christmas Story
Be ready for anything because life happens. If you approach it with humor and ingenuity you will get through and create something memorable.
How the Grinch Stole Christmas
You can’t steal what matters. Nor can you hide it away. People will continue to believe what they believe. The point is to be a part of it. Join in the video revolution and share what matters to your organization. Help people join in. Create a team of believers.
Rudolph the Red-Nosed Reindeer
Do what you do best. Play to your strengths. Let what makes you stand out be what defines you. Even misfits have a place if they take it.
Santa Claus is Comin’ to Town
Be kind and you will be able to melt even the Winter Warlock’s heart. Also be persistent. When others try to stop you, find another way, even if it means going down the chimney.
The Santa Clause
Fully committing to something is what brings fulfillment. That and a lot of cookies. Don’t be afraid to go big and embrace change. It may be the best thing you’ve ever done.
This movie is all about miscommunication. Don’t let a failed message or campaign de-rail you. Just move on. You may be surprised how it turns out in the end.
Everyone has a story. It’s up to them to follow it and share it. Don’t try to be like everyone else. Don’t try to use their narrative.
National Lampoon’s Christmas Vacation
Things go wrong. It happens. Don’t let it derail you. Pull together and keep going. You may find it works out better than what you planned. Although planning is not a bad thing.
Christmas in Connecticut
This is what happens when a non-homemaker lies about being like Martha Stewart, only way before Martha. Spoiler: it works out. Sort of. The point is to be honest. “Fake it until you make it” may seem like a sound strategy, but it’s better to be sincere when communicating to the public, especially in social media.
If you haven't seen all these Holiday Classics, we hope you get a chance to do so this holiday season. We wish you a happy and wonderful Holiday Season! And please go see something good at the movies.