Video promotional videos or promos are a great way to share your message in a short amount of time.

Most promos run from ten seconds to two minutes. Short is the key. But that doesn’t mean they don’t have a big impact.
Three-quarters of professional marketers say that video has a direct impact on the bottom line. It’s why you see so many video ads these days: Promos work.

Here are our top tips for making an effective promo:

1) Don’t forget the “big picture” when you make your promo. Every video produced should help you achieve your long-term marketing goals. Be strategic in how you plan to use video and then create a plan on how the video fits into the larger picture and how it should be released.

2) Track results. Once you post a video, track it. Find out whether it is having the intended outcome. This will help you adjust as you move forward.

3) Keep it tight. Don’t try to cram too much into a single promo video. Focus matters. It is better to create a series of short videos to cover a large topic than it is to create a cumbersome video most viewers won’t watch all the way through.

4) Keep your story strong. Promos are short. You need to hook your viewer with a good story or image if you want to grab and keep their attention.

5) Get emotional. Don’t just focus on facts. People don’t care as much about facts as they do what those facts mean to them. Go for the emotion over information.

6) Get personal. Video is a personal medium. It allows you to put a face to your organization in a way you cannot achieve with text or graphics alone. Use it to forge personal connections with your audience.

7) Prioritize your production. It is easy to get distracted when filming a video. Make sure you have a clear production plan before the cameras start to roll. A professional production company will keep you on track.

8) Know how you will distribute your video before you begin. Distribution affects how a video i is produced. It determines the camera used, the approach, how it is edited and finished. That is why planning is essential.

9) Don’t forget the call to action at the end. A video needs a prominent call to action so your audience knows what you want it to do. It could be to click the “buy” button or to seek more information on your organization’s site. The key is to be clear what you want and include it in the video.

10) Think about other opportunities. Don’t be so focused on your promo that you miss other opportunities. Sometimes a promo video is cut from a longer video that dives deeper into a subject or offering. You could plan a long video for your website and then create a shorter promo to post on social media to drive traffic and action. Whenever you produce a video, consider other ways in which you could use the same footage or content. This will help you create a footage library to draw from during further projects.

Video Solutions is a Strategic Media Boutique that specializes in finding solutions for our clients. We can help you find the right message and the right way to reach your audience. Call (703) 683-5305 or Contact Us to talk your promotional needs.