We’re not going to go so far as to say that print is dead. It’s definitely not. But it has been toppled from that top spot. Video has wrested away the crown when it comes to marketing.

Consider these facts:
    79% of B2B marketers use video in their marketing.
Why?

Because it works.The fact is that the majority of your target market is watching video. How do we know that? Because everyone is watching video.

But more importantly:
    75% of executives report watching marketing videos at least once a week
    59% of executives would rather watch a video than read marketing copy or an article
Based on that kind of interest, it is not surprising that 73% of B2B marketers report that using video in their campaigns positively impacts their return on investment. It also explains why experts are predicting that by 2020 video will account for more than 80% of online traffic on the web. That’s an insane percentage when you think about it.

Video is our present and future. It’s time to embrace it as the new normal.

This is good news because video allows you to combine visuals, sound and a strong message to bring your organization to life.

Video is flexible. It travels well. It gets shared.

Nearly every reporting agency predicts video will continue to grow as a marketing device.

It’s a great investment.

Plus, as an added benefit, using video allows for better customer targeting. The a ability to place video advertising on Facebook and Twitter helps. Then there’s the Google in-SERP (search engine results page) ads. These allow you to target customers based on demographic, behavior, preferences and so much more. This is unprecedented targeting. Don’t believe us?

Then take a look at Dannon, an early-adopter of Facebook’s LiveRail platform, that reported reaching 90% of its target audience during their campaign. Ninety percent! What other campaign can report similar results?

If that is not enough to convince you, think about how video has become more affordable and flexible in recent years. Advances in technology and distribution options allow marketers to spend smaller amounts on professionally produced short-form videos and to take advantage of automated systems to post content and track results.

There is no doubt that video is the king in video these days. The key to wielding its power is to be strategic about your video marketing campaign. Partner with a professional team that knows how to launch a strategic media campaign and produce videos that do more than play.