We’re not going to go so far as to say that print is dead. It’s definitely not. But it has been toppled from that top spot. Video has wrested away the crown when it comes to marketing.Consider these facts:
79% of B2B marketers use video in their marketing.
Because it works.The fact is that the majority of your target market is watching video. How do we know that? Because everyone is watching video. But more importantly:
75% of executives report watching marketing videos at least once a week
59% of executives would rather watch a video than read marketing copy or an article