In our last blog, we started our series on experienced versus inexperienced video professionals. This series is designed to help you navigate hiring a production company.

It can be tough to select a company that will produce the best results for you and it goes beyond price. Read the first blog in the series here.

Today we will be focusing on the elements of Pre-Production and how experience comes into play.

The world of video is exploding. Video marketing is even bigger.

Video is everywhere and, statistically speaking, the favored means of communication these days with nearly every demographic. Why? Because it works…most of the time.

The problem with video is, like every creative field, the quality varies from production company to production company. Videos are definitely not all the same and neither are the professionals who make them. Unfortunately, it can be difficult for the lay person to figure out the best company to hire, which is why we have created this series comparing experienced production companies versus lesser experienced teams.

Video marketing is the most effective method to sell products and services, raise awareness, motivate audiences, raise funds and so much more.

It is the preferred medium for most audiences. Studies have even shown consumers are 64% more likely to purchase an item they’ve seen a video about than one they haven’t.

Video connects.

Combining your message with visuals is far more compelling than text alone, especially in this media-driven culture. But how do you stand out?

There is more to posting successful videos online than pointing a camera and yelling action.

Successful videos require strategy and planning. They don’t just happen.

Below are some tactics you need to create a winning strategy for your video marketing: