We’ve all been there. Sitting in an audience listening to someone speak while clicking through yet another PowerPoint presentation that is mind-numbingly boring and wishing we were anywhere else.
It’s hard to make slides interesting. And yet they remain the presentation go-to in most business and government settings.
It’s time to do better. Slide presentations are old-school. They no longer impress or engage an audience. It’s time to step up your presentations.
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How to Use Video to Build Your Small Business
Video is the driver of Internet traffic accounting for nearly 90% of all content viewed. It is the behemoth of the net.
Large companies recognize this and launch vast video campaigns that revolutionize users and gain attention, but video is an equal opportunity medium. Small businesses can gain advantage by using it too.
Life is emotional. So is business, whether you want to admit it or not. It’s emotion that allows you to persuade people to buy products or services.
It’s emotion that allows you to inspire your staff to do the best job. It helps in convincing the Board of Directors to embrace change and leaders to back plans. There’s not much in business that does not rely on persuasion of one kind or another.