There is no better way to generate interest in a cause than to add video to your campaign.
According to Tubular Insights, in 2014, video marketing campaigns for non-profit organizations generated 670 million views, a 857% increase from the previous six years. Viewers are watching. It’s time for you to start showing what matters to your organization.
People like to rally to a cause. It’s the reason so many organizations are turning to social media to influence opinion.Read more ...
The Dangers of Poor Quality Videos
It is a well-established fact that adding video to your brand campaign will dramatically increase your results, outreach and impact.
Poor video quality turns off prospective and existing clients nearly at the same rate as good ones can convert or retain them.
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Simplify with Video
Video is a great medium with lots of advantages from entertainment to instructional. It is flexible enough to handle any kind of material, but where it really shines is in making the complex simple.
There is a distinct advantage to combining visuals, audio and graphics. It allows learners of all types engage with the material. It also makes it easier to absorb when your brain can assimilate information in different ways with different parts of the brain.